Adelaide Hills winery supports emerging artists through their Urban Winery Project. The mantra of the UWP is participation, education, and collaboration. Each year the UWP labels are created for Vinteloper by artists they love. After their vineyard was burnt in the 2019 South Australian bushfire disaster, Vinteloper wanted to honour the land more than ever. The label for their Red #10 [Shiraz + Tempranillo] comes from Aboriginal artist Jade Akamarre.