ABOUT THE ARTWORK AND THE PROCESS
The layout of the painting reflects the geographical spread of Emali’s centres, weaving them into a narrative that highlights both place and purpose. Using the visual language of her Anmatyerre and Alyawarre heritage, Charmaine incorporated motifs that speak to children’s joy and to the deep sense of belonging created within Emali’s nurturing environments. As a mother, she approached the project with empathy and understanding, designing a work that is engaging for young minds while carrying the weight of tradition and storytelling passed down for generations.
From the outset, Pwerle Gallery dedicated time to understanding Emali’s values, business, and community vision. Through close consultation with stakeholders, we selected Charmaine as the ideal artist to reflect their story. Once complete, her artwork was digitally adapted into a fully vectorised format, enabling Emali to apply it across multiple mediums — from uniforms and car wraps to interior displays, stationery, and even official documents such as Reconciliation Action Plans. Elements of the artwork were carefully pulled as icons, allowing it to live across platforms while maintaining its integrity and story.
“Our collaboration with Pwerle Gallery has empowered us to deepen our understanding of Australian Aboriginal culture. Through this journey, we were introduced to the remarkable talent of Aboriginal artist Charmaine Pwerle. Raised in the local community of Salisbury, Adelaide, Charmaine’s shared values and experiences make her the perfect collaborator for Emali”
– Natasha Pape, Emali Salisbury Director