In 2025, Samsung Australia extended a unique invitation to Jade Akamarre, welcoming her as their guest to Art Basel Hong Kong, one of the world’s most influential art fairs. The partnership was not about producing a collection together, but about celebrating Samsung’s groundbreaking new line of visual technology: The Frame, MICRO LED, and Neo QLED 8K—while amplifying voices like Jade’s on a global stage. For Jade, the experience was an opportunity to walk between two worlds: carrying her cultural roots into a space defined by innovation, design and international exchange.

Attending Art Basel with Samsung allowed Jade to witness how Aboriginal art and storytelling can sit alongside some of the most exciting global movements in art and technology. “To be in Hong Kong with Samsung, representing my family, my gallery and my culture, it was an incredibly grounding and proud moment,” Jade reflected. “I felt the importance of my voice as both an Aboriginal woman and an artist being recognised and supported in a space that has historically been so far removed from us.”

This moment also carried deep personal significance. Jade’s great-aunt, the late Emily Kame Kngwarreye, is recognised as one of the first Aboriginal artists to be featured at Art Basel. For Jade, walking those same halls years later felt like a continuation of that legacy: “To know that Aunty Emily’s work once hung here, and that I could return as her great Niece representing our family and our Country—it was powerful. It reminded me that our stories have always belonged on the world stage.”

The experience wasn’t just about viewing art, it was immersive. Samsung’s activations created new ways to engage with art digitally and Jade’s presence highlighted how these innovations can be used to elevate and share stories of Country. As she shared in one of her reflections: “I’ve always believed that my art is more than what’s on the canvas. It’s a way of carrying the stories of my people into rooms, into conversations, into spaces they may never have been before.

Samsung gave me a platform to see how those stories can now also live in people’s homes, through technology, in a really powerful and beautiful way.”

For Jade, being part of this experience was also about representation. Art Basel is a male-dominated, Euro-centric space, but her presence signified something much bigger. “I wanted to show that Aboriginal women have a place here too, that our voices matter globally. Walking through Art Basel as a guest of Samsung felt like an acknowledgment of the importance of Aboriginal culture in the global art conversation. It gave me hope for what the next generation of young artists can achieve.”

The trip also underscored the importance of balance—between tradition and innovation, culture and corporate partnership. Jade often speaks about “walking between two worlds” and her presence at Art Basel perfectly embodied that philosophy. It wasn’t about compromising her identity, but about using her platform to amplify it: “This was about more than me. It was about my community, my ancestors and showing the world that our art and culture belong in every space, from Country to corporate boardrooms, from desert landscapes to global fairs like Art Basel.”

Samsung’s invitation recognised Jade not only as an artist but as a role model. The experience allowed her to connect with leading figures in art, technology, and culture, while also celebrating how far Aboriginal art has travelled—from the red sands of Utopia to the sails of the Sydney Opera House, and now to the epicentre of global art in Hong Kong.

For Pwerle Gallery, this moment was a reminder of why cross-industry partnerships matter: they bring Aboriginal voices into unexpected spaces, creating opportunities for cultural narratives to be seen, heard, and celebrated worldwide.